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False Lash Effect Mascara

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  • Regular price $8.99
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  • NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
  • DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
  • LASTS ALL DAY: go about your day free from flaking & fading! This mascara does not flake, fade, or wear, making it a perfect all-day, long-lasting mascara.

Customer Reviews

Based on 10 reviews
Emily Creek

My lashes are so fair and thin that its hard for me to find mascara that will give me such great volume. This mascara is so good! It was easy and was a flawless result for an affordable price. 100% would reccommend

Five stars from a mascara snob!

I usually use high end expensive mascara like Christian Dior, Buxom and Tarte. I've also tried a variety of drugstore brands like lancome and cover girl in an attempt to save money. I am a mascara snob because it is the one makeup item I have to wear every day or people tell me I look tired ;)I am SO happy I found this brand of mascara through a review on BuzzFeed. I love this brand just as much as the high end versions. It completely coats the lashes and definitely gives the impression of length. I'd say it's closest to Dior, but thicker. I definitely recommend trying this brand of mascara.


I was "influenced" to try out this mascara and I am completely blown away! This stuff is so amazing, especially at the price point. I have naturally long lashes but they're blonde at the tips so they tend to not look as long. This mascara coats the entire lash, giving me amazing length. Also the brush and the formula does a spectacular job of separating out the lashes without clumping. It lasts throughout my 10 hour work day and the gym afterwards. I use my normal, oil-based make-up remover to take it off at the end of the day.This product is 10/10 the best mascara I have ever used. I actually just ordered an additional 3-pack from .

Best Ever!

I've always used headliner brands like Mac or Lancome. A friend said the Lash Princess is every bit as good and suggested I try it.She was wrong. It's BETTER. My lashes are short and need a LOT of help. This product has a great brush that separates as it applies just the right amount. Allows me to layer (because I need the extra boost) but if I had better lashes it would only require one coat. It definitely adds a good amount of length and lasts through the day, no smudging or flaking. Absolutely amazing product and worth 5 times the price.Hint: I use the Costco Kirkland brand face wipes to remove the mascara and it works really well. My normal liquid just didn't work.I've left it on overnight and it did flake and smudge little. A little wipe around my eyes because I was rushed - and I wore it a second day!

Carrie E Miller

After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an 8 hour work day right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!