5 Marketing Trends That Online Beauty Products Stores Needs To Embrace!
If you are ever going online on any social media and the odds are you’ve come across ads and content from the beauty industry. It can be anything from a campaign, a product advertisement, or news about brand acquisitions or launches. Beauty brands near you already know all about the potential social networks hold for them. The potential of marketing and advertising reach on boosting engagement and loyalty for their brand is exponential. Two buzz words every online beauty brand has heard are brand acquisitions and market expansions. Whether it’s offline or online, retailers are all looking into making movements to tap into this growth.
The beauty industry has always been at the forefront of innovation in retail, transforming the shopping experience for consumers. Beauty product stores are finding new ways to enlighten their consumers about their skin and discover the right product for their needs. While some brands are even using artificial intelligence to attract younger consumers with a more personalized customer experience.
Bold & Butiful is an online beauty products store specializing in providing high-quality products to people who need them at an affordable rate. Given our specialty, we know all there is to know about integrating highly successful marketing trends to rank for keywords like “beauty products near me” and “beauty products on sale,” ensuring high web traffic. So without further delay, let’s check them out!
The buying habits of consumers are ever-changing in an online world. Technology is paving the way for eCommerce and social media, enabling new business models and communication channels for online beauty product stores. For consumers nowadays, it’s not all about the product. It’s more experience-focused, and that means the role of social media continues to grow. Social media isn’t limited to fueling engagement or spotting trends anymore. It’s also the driving force behind generating loyalty and ensure product focus.
Marketers are no longer in control, and the consumers are now a big part of driving the conversation around your brand. Consumers are now more focused on their networks where they find opinions and reviews from other consumers, and they believe those more than your ads. Beauty brands are taking on the online world by storm by utilizing social channels. Beauty brands use everything from Facebook to YouTube to Instagram and are considered the forbearers for social media marketing adoption.
According to Statista, around 96% of the beauty brands online use Instagram to promote and put their beauty products on sale. Another survey conducted by Facebook revealed that 80% of consumers use Instagram to decide whether to buy a product or service. It’s only natural as Instagram is known to act as a consolidated review platform, and it’s now a crucial part of the buyer’s journey. So make sure you utilize it when listing beauty products on sale online.
One of the early adopters of influencer marketing was the beauty industry. Beauty brands now understand that consumers are no longer shopping for beauty products as they once were, and traditional advertisements no longer have the same clout.
Consumers nowadays look for authenticity and inclusivity, which means collaborating with influencers to better reach and interact with their target audience. It is widely known that influencers have a well-curated network of followers that trust their opinions and relate to their stories.
One of the reasons influencer marketing is growing fast in the beauty industry is because of “digital-born” consumers, also referred to as Generation Z. Around 65% of this demographic use social media to discover and select beauty products. This demand, in turn, impacted the type of content the influencer and brands use.
Gaining the consumer’s attention is one of the most challenging jobs for a marketer and the brands. With everyone creating content nowadays, capturing the imagination of your audience requires a great story. People don’t respond to ads that much anymore as they are bombarded by so much branded content. However, if a fellow consumer creates your brand’s content, then they are more likely to interact with it. You have to keep in mind that consumers want to feel a real human connection to your brand before agreeing to buy from you. Your consumers always browse through social and digital news feeds on their mobile devices to research new and exciting content.
According to AdWeek, user-generated content is one of the best tools for capturing the audience’s attention, which means they are more likely to click on offers or promotions. Remember, user-generated content is all about actual consumers providing their authentic views or feelings about a specific brand. It’s an impactful tool for beauty brands because it’s more valuable to your prospective buyers than your words. If you look at the best examples of user-generated content in the beauty industry, then you will mostly come across makeup reviews and tutorial videos. So make sure you look into it.
Local digital strategy is the only way to get the best out of listing your beauty products on sale. The best localization strategy requires clearly defined brand values coupled with an in-depth understanding of your target customer. Once you have that, you can localize your campaigns and content, collaborate with local influencers, and prioritize social channels to get the best reach.
For example, the British cosmetics brand Rimmel London established an identity where they are bold, young, and edgy, and are a “rebel.” Their content drives the sense that it promotes the self-definition of beauty. Once you get armed with data about their product category and consumer insights, you too will be able to capitalize on these insights to create a hyperlocal digital strategy.
Online shoppers right now are looking for dynamic and engaging experiences when it comes to buying products and services online. That is one of the reasons beauty brands all over the world are quick to capitalize on experiential marketing. Think about creating new touchpoints that marry retail and digital into an omnichannel approach. Look into options like pop-ups, immersive events, direct SMS text services, and installations with a proven social media record.
For example, big brands like Glossier, Benefit, and L’Occitane opened up beauty-themed pop-up cafes as part of their experimental marketing efforts. Experimental marketing can be a great way to showcase your brand’s story and take the audience through a unique and engaging approach.
Integrating Trends To Become The Best Online Beauty Products Store
So there you go, these are the five marketing trends that online beauty products stores need to integrate into their marketing approach. As you can see, these are fully proven, highly engaging marketing trends that will make sure you get the result you want when listing beauty products on sale. Make sure you check out other trends to integrate as well and ensure your online store is ready to rank on localized keywords like “beauty products near me.” At Bold & Butiful, we specialize in providing high-quality beauty products and are considered an authority in the sector.So if you have any more questions regarding trends in the beauty industry or any other questions regarding our beauty products and how they can help you, feel free to get in touch with us, and we will help you out. You can also drop your queries in the comments below or hit us up on our socials. And with that being said, that’s about all we have for you today. We will come back with something for you soon. Until then, see ya!